Rene is a coffee farmer. He lives in El Salvador earning his livelihood from harvesting coffee cherries.
We directly import his coffee with the help of Tato. Tato and Rene are family.
A little bit outside Vienna, Nikolaus spent hours experimenting, trying to achieve the perfect roast. We think he came pretty close. What do you think?
Do good. Better.
Direct Trade is all about building lasting relationships that create the most mutual benefit. In this model, there are no brokers, cooperatives, or any other intermediaries between the roaster and the producers.
While Fair Trade is an important system, and there are many ethical importers, direct relationships truly allow for full transparency between buyers and sellers. Roasters see first-hand the growing and working conditions at each farm, so we know exactly who we're buying from, and can be sure we're supporting sustainable and ethical practices.
These relationships open up the lines of communication, allowing both the buyer and seller to understand each other's costs and agree on a fair price that reflects those realities. That translates into better prices for producers, and higher quality coffee for roasters. These coffees come in at prices quite a bit higher than Fair Trade and they're totally worth it.